Before your business begins communicating with your guests on WhatsApp, it is mandatory that you receive their consent for the same. This ensures that businesses use WhatsApp as mode to communicate meaningful and useful information, rather than spamming them with unnecessary marketing messages.
In alignment with this regulation, Zenoti allows you to use a macro to collect the WhatsApp consent from your guests. This macro can be used in email campaigns, SMS campaigns, appointment confirmation notifications, appointment reminder notifications, and thank you notifications.
Prerequisites
Ensure your templates (email, SMS, or notifications), meet the following criteria:
Clearly state that the guest is opting in to receive messages from your business on WhatsApp
Clearly state your business name that a guest is opting-in to receive messages from
Comply with applicable local laws for consumer messaging
Learn more about the opt-in requirements from WhatsApp
To collect guest consent using a macro
Zenoti allows you to add the WhatsApp guest consent macro [WhatsAppConsent] to the following templates:
Appointment Confirmation
Appointment Reminder
Thank You Notification
Email/SMS Campaign
Appointment Confirmation
At the organization-level, navigate to Admin > Organization > Organizations > Email/Text.
The email and text templates appear.For the Appointment Confirmation template, click Edit.
The Appointment Confirmation template opens.
Create the Appointment Confirmation template for email and text message.
Note: You must include the macro [WhatsAppConsent] in the content of the template.
Appointment Reminder
At the organization-level, navigate to Admin > Organization > Organizations > Email/Text.
The email and text templates appear.Select either First Appointment Reminder template or Second Appointment Reminder template and click Edit.
The template opens.Create the appointment reminder template for email and text message.
Note: You must include the macro [WhatsAppConsent] in the content of the template.
Thank You Notification
At the organization-level, navigate to Admin > Organization > Organizations > Email/Text.
The email and text templates appear.For the Thank You template, click Edit.
The template opens.Create the Thank You notification template for email and text message.
Note: You must include the macro [WhatsAppConsent] in the content of the template.
Marketing Campaign: Email or SMS
Note: You can create two separate campaigns for email and SMS.
Navigate to Marketing > Campaigns > Email/Text Campaigns.
The Campaigns page opens.
Choose any one of the following communication channels:
Text Message
Email Message
Push Notification (Only for guests who installed the CMA).
Select a template and build the campaign using the rich text editor.
Note: You must include the macro [WhatsAppConsent] in the content of the template.