After you have created and customized the 'Categories' relevant to your business goals, click on the 'Insights' tab on the left navigation rail of your ezRepute dashboard. Now you can compare business locations on the basis of the average score assigned to each category.
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For ezRepute to assign a score to each category, each review is broken into keywords, and then each keyword is assigned a sentiment score

Each category will also display the number of instances when a particular keyword is mentioned.

With the help of this comparative data, you can figure out the leaders and the laggards within a particular category. As a business owner, you can go ahead and fix issues pertaining to the particular location(s) that are lagging behind in order to get them at par with the other locations that are performing well.