Conversion Rate tracks the percentage of guests who either became members for the first time or had no active membership for at least two days before purchasing a new membership.
Key Rules:
Timing: Conversion is recorded on the date the new membership is purchased.
Important:
Conversions focus on capturing truly new or lapsed members — not recent renewals.
Example:
A guest whose membership expired three days ago buys a new membership today.
This is counted in the Conversion Rate.